Tuesday, June 5, 2012


You've got a business, product, store or concept...now what?

Media exposure and publicity is a powerful weapon. Marketing yourself to the media can be difficult. But with techniques learned in this seminar, you will join the ranks of the regularly-interviewed professionals, earning the credibility and reputation that will set you apart.

Sandra Gehring BIO

Sandra Yost Gehring is a strategic and creative marketer and publicity pro with a background in broadcast journalism. Gehring's career includes CNN, NBC, CNBC Asia, The Daily Buzz and The New York Times. •
After a successful stint managing the news operation at CNN, Gehring went on to win a national Emmy.

  What You Will Learn:      

• Top 10 reasons publicity will help you                     • Finding a good publicity angle

• How to craft press releases                                     • How to prep for your interview

• When to send a media alert                                     • Media coverage crisis control

• The "news cycle" and why you should care              • The follow-up that will make you a media favorite

• Who to contact in the media

 • The process for getting yourself publicity                

Who Should Attend:
Anyone who owns a business, runs a business, professional service providers, non-profit organizations – people who want to increase their visibility via press and publicity.

Described by business associates as creative, focused  
and highly strategic, Gehring knows how to get media
coverage and turn it into great publicity.


(904) 620-4200                                                    

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