Moms and Dads Wanted for Local Commercial!!!
v If selected for the commercial you will receive a grocery shopping spree and a $500 gift card.
Looking for REAL Moms or Dads ages 28-45 in your area! We are looking for upbeat and outgoing people who like to save money! This is for a major grocery store chain!
(We are looking for people with authentic shopping experiences…not people to portray anything. You must read “Soccer Mom/Dad” on camera and must look your age)
Filming will be on May 29 in Jacksonville, FL.
HOW TO SUBMIT VIDEOS
If interested, please see below for instructions on how to submit your home video online. After you have submitted your video please send a confirmation email in the subject line put: “Confirmation, your full name, city and state” to: firstname.lastname@example.org. Please submit video IMMEDIATELY as we are making selections right away!
(Home Video Instructions)
Making a videotape audition for the program is very easy. Using a SMART PHONE, FLIP CAMERA, CAMCORDER, etc., make us a 3 minute video. Start with each person telling us individually their NAME, AGE, CITY and OCCUPATION, NUMBER OF KIDS and a little about yourself.
1. HAVE A FRIEND OR RELATIVE FILM YOU. It will make the quality of your DVD or uploaded video better. MAKE SURE THEY CAN HOLD THE CAMERA STEADY AND YOU ARE CLEARLY SEEN FROM THE WAIST UP. (If the footage is shaky we will not be able to submit it and you will either receive a call to reshoot or you will not be considered.)
2. MAKE SURE YOU ARE NOT BACKLIT. Standing in front of windows or other major light sources looks terrible on camera.
3. ROOM SHOULD BE WELL LIT TO AVOID SHADOWS. If you are shooting outside, the sun should be in front of you. There should be minimum outside noise and not too windy. (AGAIN, if it is too windy we will not be able to submit the footage and you will either receive a call to reshoot or you will not be considered so please find a new location or do it from home.)
4. STAND/ SIT IN FRONT OF A COLORFUL BACKGROUND so you don't appear washed out. White walls don't work.
5. DO NOT WEAR ALL WHITE OR ALL BLACK OR ANY OUTFITS WITH INTENSE PRINTS, as they may affect image quality.
6. MAKE SURE YOU ARE FRAMED PROPERLY AND WE CAN SEE YOUR FACE. KEEP THE CAMERA STEADY AND MAKE SURE WE CAN HEAR YOU.
· AT THE BEGINNING OF THE DVD, HAVE A FULL BODY SHOT.
· GIVE US A TOUR OF YOUR GROCERY CART OR BAG OF PRODUCTS.
· ANSWER THESE QUESTIONS AND VIDEO TAPE YOURSELF FROM THE WAIST UP SO YOU ARE NOT TOO CLOSE TO THE CAMERA. (have someone check the framing or do a camera test yourself)
· PLEASE DO NOT HOLD THE QUESTIONS IN YOUR HAND WHILE YOU ARE VIDEOTAPING YOURSELF AS THIS IS DISTRACTING AND KEEPS YOU LOOKING DOWN. (Feel free to improvise and make the questions your own. We are just looking for personality and not necessarily for you to answer the questions point by point. Talk freely and include any other information you think we may want to know.)
· MOST IMPORTANT, HAVE FUN, BE UPBEAT AND SHOW LOTS OF ENERGY! THIS IS NOT A JOB INTERVIEW BUT A CHANCE TO SHOOT A FUN COMMERCIAL ABOUT SAVING MONEY! (We want to get to know you so make your interview very conversational. There are no wrong or right answers…PLEASE AVOID ONE WORD OR SHORT ANSWERS. EXPLAIN YOUR VIEWS SO WE KNOW HOW YOU FEEL.)
Please incorporate the questions in your answers so we know which question you are answering (i.e."I shop at......"etc. SUPER PERSONALITY RESPONSES PLEASE…
1."HAVE YOU SHOPPED AT OR DO YOU REGULARLY SHOP AT (ONLY DISCUSS APPROVED STORE FROM YOUR AREA LISTED ON THE GRID BELOW)? *You must shop there at least once a month.
2. TELL US ABOUT YOUR EXPERIENCE AT THAT STORE AND HOW OFTEN YOU SHOP THERE. (BUNDLE QUESTION, CONVERSTATION STYLE)
3. "DO YOU ONLY BUY ORGANIC FOOD OR DO YOU MIX IT UP? (PLEASE EXPLAIN)
4. “TELL US ABOUT YOURSELF”… (NAME, married, how many kids, do you work outside the home? Where does your Spouse work/you work? Any hobbies or interests?) This is where we want to see your personality shine and show you are a great candidate for our commercial and really care about saving money!)
5. “DO YOU HAVE A REGULAR “FAMILY NIGHT” ACTIVITY OR TAKE VACATIONS SOMEPLACE FUN?” TELL US ABOUT IT.
6. “WHAT DO YOU SPLURGE ON? WHAT IS YOUR FAMILIES FAVORITE INDULGENCE?”
7. “TELL US A FUNNY STORY ABOUT YOUR KIDS THAT MAKES YOU LAUGH.”
8. “TELL US WHY IS SAVING MONEY IMPORTANT TO YOU and how it makes you feel?”
(Please make this an upbeat, excited and fun response and give more than a one word answer.
9. “DO YOU KNOW ANY FUNNY JOKES OR DO YOU DO ANY IMPRESSIONS?” If NOT..PLEASE do something cute or fun so you end your video with a laugh and a smile. Include your kids if you like or a cute dance or anything you want to leave a good fun impression for the client and Producers.
IF YOU HAVE NO VIDEO TO SUBMIT
If you are unable to create your own video please submit the following information to: email@example.com. (Submitting your own video is a much faster process!)
We need the following info:
· Your Age and (kid(s)/ages)
· Occupation (or former occupation if unemployed)
· Phone number
· Email address
· Name three places you shop at for groceries? *you must shop there at least once a month.
*In the subject line please put: “Need Video, your full name, city and state”
Linda Ginsberg for Cast Iron Productions