Thursday, November 10, 2011

'America's Most Wanted,' Mercedes-Benz filming in city

A Mercedes-Benz commercial and an episode of “America’s Most Wanted” will be filmed in Jacksonville over the weekend.The “America’s Most Wanted” episode is a re-enactment of a crime that did not happen in Jacksonville, said Todd Roobin, director of the film and TV office for the city.The crimes that will be re-enacted in the episode occurred in Chicago and Texas.

Filming will take place Friday, Saturday and Sunday in the Jacksonville Beach and San Marco areas. More than 50 local production professionals have been hired, and hotels and caterers are among the businesses that will benefit from the production.

The total economic impact of the “America’s Most Wanted” episode will be $150,000, Roobin said.
“A lot of people have no idea when they see a small production like this on TV that they leave behind this kind of money,” Roobin said. The “America’s Most Wanted” episode will air at 9 p.m. Dec. 2 on Lifetime. The show has been filmed in Jacksonville 40 to 50 times over the past 25 seasons, said Greg Klein, supervising producer.

“Jacksonville is incredibly film-friendly — it’s a strong film commission that will make everything work for you,” Klein said. “There’s never been any issue here in terms of permitting and wanting to be able to shoot where we want.” The Mercedes-Benz commercial will be filmed Downtown, Roobin said, and have an economic impact of $50,000.

“They want to tape the vehicle with the beautiful skyline in the background,” Roobin said, “and give it to dealerships across the country, so they don’t have to pay an ad agency.”The commercial will be shot on the Main Street and Acosta bridges.“It will be recognizable for those of us who live in this area,” Roobin said.

**The above article came from the Jacksonville Business Journal.

1 comment:

  1. It will be recognizable for those of us who live in this area,” Roobin said.

    And maybe, just maybe, other film-makers will see it and say, "Yeah, I gotta shoot something with that backdrop!"