Spark Inc., a Jacksonville based agency, produced and wrote the digital short last month for Fruit Shoot, which is distributed by Pepsi. Fruit Shoot is one of the top selling kids juice drinks in the UK. It is also served with McDonald's Happy Meals. However, they don't have much of a presence in North America. Spark Inc. was hired to help them get the word out, especially about their new Orange & Mango flavors. All of the cast, most of the crew, and all of the agency are local to Jacksonville. Spark Inc. shot at a house and school in Mandarin. The client is based in Miami. Spark Inc. was selected for this project because they could deliver Hollywood-style production with just a fraction of the cost for what they were paying agencies in New York, London, and Miami.
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