CROP Creative Media recently produced a new
national commercial for Firehouse Subs – shooting in Jacksonville both on
location and in CROP Creative Media’s studio at 1024 Kings Avenue, from
February 23-25, 2015.
Firehouse Subs’ agency of record is Zimmerman Advertising. Headquartered in Ft. Lauderdale, Florida, Zimmerman is the country’s leading national retail brand builder. Firehouse Subs, based in Jacksonville, Florida, has more than 850 stores and is rapidly expanding. Co-founding brothers, Chris and Robin Sorensen, were instrumental in keeping this production in their home city. They previously shot Firehouse Subs commercials in New York and Miami.
Keeping production local to Jacksonville
translates into a significant investment in the local economy. The job employed
experienced and talented film industry professionals based in Jacksonville
& the surrounding Northeast Florida area.
The shoot employed a local producer, director of photography, audio
engineer and several grip and lighting professionals. The art department featured a local set
designer and builder, props and wardrobe specialist, make-up artist, caterer
and food stylists. The head food stylist
was a long-time Jacksonville resident and was flown in from Texas for the
job. Ten local
extras were hired through
a local casting agency to portray firemen and firewomen on location. The shoot
required specialized lighting and camera equipment to film the commercial’s
signature sandwich – the Turkey Bacon Ranch sub.
Other economic impact to Jacksonville includes catering
and food from 4 Rivers Smokehouse, Biscottis, Corner Taco, BBs Restaurant,
Sweet Pete’s, and the Fresh Market in Riverside. Out-of-town agency and crew
stayed at the Hilton Garden Inn in Jacksonville and the Hampton Inn in St.
Augustine, FL.
CROP Creative Media is a full-service digital
media production and post-production company with 10 full-time employees. CROP
Creative Media is a woman-owned, limited liability corporation registered in
the state of Florida. Jennifer Adams and Bill Scheerer founded the company in
February, 2012.